Vox Pop videos are for clients who are wanting short, sharp, insightful video footage to back up a pitch or sell an idea. Vox Pop videos can capture consumer opinion on any topic, question, product or brand.
Basic video snapshot of public opinion to a topic, question, service or brand.
1 key focus question.
5 to 6 non-pre recruited interviewees.
On-street footage producing insights to back up a pitch or sales process.
Simple post production.
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How The Vox Pop Video Package Can Help Clients:
In a sales scenario time is important & budgets are often tight, a vox pop video speaks loudly to a potential client and sells in a minute. Consumer opinions & public reaction of a clients brand in a pitch always gets a great response.
The vox pop video offers short footage of 5 key consumers on the street to bring pitches & sales processes to life. The reaction to the video is always jaw dropping and the feedback we get from our clients is always fantastic. As you can imagine it’s all pretty top secret, but we can keep a secret if required or shout from the rooftops about the account our client’s have won.
We ask very simple questions, and also very deep research-type questions. We grab people off the street and talk to them for a couple of seconds & also pre-arrange in depth interviews with very senior and important people for long amounts of time. We relax people who don’t know what they’re doing, people who don’t like cameras and shy people who don’t like talking. We also steer noisy outgoing people back on track and provide our gorgeous customers with relevant filmed information.